Tech PR and blogging — Five reasons to blog
At Walt & Company, we’re spending an increasing amount of time helping our tech PR clients establish and manage corporate and executive blogs. From helping them come up with a clever — and...
View ArticleA Green Tsunami
I’m surprised that there hasn’t been a lot more green-/chip-blog chatter about a recent story that ran on the front page of the NY Times Business Section regarding Taiwan Semiconductor’s (TSMC) likely...
View ArticleUSA Today: Think twice before slashing your PR budget
There was a great Entrepreneurial Tightrope column yesterday on USAToday.com by Gladys Edmunds. It was in response to a business owner who asked if cutting her marketing/PR budget was a good or bad...
View ArticleTech PR and the tech market recovery
I’m not clairvoyant, and I don’t own a crystal ball, but I do believe that the consumer and enterprise tech markets are going to recover in the not too distant future. And when they do, the tech PR...
View ArticleManaging a global tech PR product launch
Last week we managed the global tech PR and social media launch of an innovative new product for Adaptec, the Adaptec MaxIQ™ SSD Cache Performance Solution. Featuring a customized Intel®-powered SSD...
View ArticleClik here to view.
The intersection of tech PR and social media
A recent product launch we managed for Pliant Technology underscored the increasingly interrelated link between traditional public relations and social media marketing. Last week, Pliant announced...
View ArticleSocial Media, Traditional Media and Just About Everything In Between –...
We just completed a wildly successful Fall product line-up launch program consisting of a 4-legged national tour for one of our clients. 100+ in-person editor, columnist, blogger, analyst and producer...
View ArticleClik here to view.
Immersive High-Tech PR: Way Beyond Hands-On
Generating high-profile business feature coverage for vertically-focused technology companies can be a challenge. But tall orders are what we’re all about. Check out the front page of today’s San...
View ArticleClik here to view.
Social Media & Tradeshows: Facebooking from the Floor
There aren’t many aspects of high-tech PR where Facebook isn’t playing an increasingly active role, and how we think about tradeshows and conferences are a great example of this shift. Two weeks ago at...
View ArticleClik here to view.
Five Components of a Successful Enterprise IT Product Review
Professional product reviews are a critically important leg of most tech PR programs. As any tech PR person worth his or her salt knows, there’s nothing better than a great review in a top tier target,...
View Article
